#jumpscare

We track 69 posts using #jumpscare across 3 networks, carrying 54.6M engagement between them — an average of 791.3K per post.

It is used most on Instagram: 30 of the 69 posts we hold, 43% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 1.3M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →