#ghost

We track 292 posts using #ghost across 8 networks, carrying 60.4M engagement between them — an average of 206.8K per post.

It is used most on Bluesky: 152 of the 292 posts we hold, 52% of the total.

Where it performs hardest per post, though, is TikTok, averaging 636.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →