#ghost

We track 845 posts using #ghost across 8 networks, carrying 69.9M engagement between them — an average of 82.7K per post.

It is used most on Bluesky: 679 of the 845 posts we hold, 80% of the total.

Where it performs hardest per post, though, is TikTok, averaging 525.8K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →