#scary

We track 693 posts using #scary across 5 networks, carrying 178.9M engagement between them — an average of 258.1K per post.

It is used most on Instagram: 312 of the 693 posts we hold, 45% of the total.

Where it performs hardest per post, though, is TikTok, averaging 409K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →