#horror

We track 2620 posts using #horror across 6 networks, carrying 236.7M engagement between them — an average of 90.4K per post.

It is used most on Bluesky: 1327 of the 2620 posts we hold, 51% of the total.

Where it performs hardest per post, though, is TikTok, averaging 399.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →