#scarystories

We track 86 posts using #scarystories across 2 networks, carrying 53.3M engagement between them — an average of 619.6K per post.

It is used most on Instagram: 57 of the 86 posts we hold, 66% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 677.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →