#ghosts

We track 92 posts using #ghosts across 6 networks, carrying 28.5M engagement between them — an average of 310K per post.

It is used most on Instagram: 37 of the 92 posts we hold, 40% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 680K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →