Measured on viral posts, not opined

Best time to post, network by network

One slot per network: the hour with the highest average engagement among the viral posts of the last year. Open each for the full map, every weekday, the hit rate and the posts that prove it.

Every other page on this question studies ordinary accounts and asks when they get the most engagement. This one asks a different question: when were the posts that actually went viral published? We track them for a living, we hold the timestamp of each one, and you can open them below.

TikTok

Monday 04:00 UTC hit rate 17.8% Β· sample: 68.8K viral videos Β· See the map β†’

Instagram

Thursday 13:00 UTC hit rate 8.9% Β· sample: 49.7K viral posts Β· See the map β†’

X

Sunday 22:00 UTC hit rate 16.3% Β· sample: 153.8K viral posts Β· See the map β†’

Facebook

Thursday 10:00 UTC hit rate 6.8% Β· sample: 13.8K viral posts Β· See the map β†’

Pinterest

Thursday 16:00 UTC hit rate 11.8% Β· sample: 73.8K viral pins Β· See the map β†’

Bluesky

Tuesday 18:00 UTC hit rate 13% Β· sample: 1M viral posts Β· See the map β†’

Mastodon

Friday 09:00 UTC hit rate 13.6% Β· sample: 17.3K viral posts Β· See the map β†’

Douyin

Saturday 04:00 UTC hit rate 14.1% Β· sample: 277.1K viral videos Β· See the map β†’

Reddit

Saturday 12:00 UTC hit rate 14.8% Β· sample: 1.1M viral posts Β· See the map β†’

Hacker News has its own page, with a sample of a different kind. Hacker News β†’