#creepypasta

We track 189 posts using #creepypasta across 4 networks, carrying 53.5M engagement between them — an average of 283.2K per post.

It is used most on Instagram: 105 of the 189 posts we hold, 56% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 404.9K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →