#idea

We track 70 posts using #idea across 5 networks, carrying 16.8M engagement between them — an average of 240K per post.

It is used most on TikTok: 26 of the 70 posts we hold, 37% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 483.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →