#craft

We track 379 posts using #craft across 5 networks, carrying 46.7M engagement between them — an average of 123.3K per post.

It is used most on Pinterest: 233 of the 379 posts we hold, 61% of the total.

Where it performs hardest per post, though, is TikTok, averaging 466K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →