#engineering

We track 2857 posts using #engineering across 9 networks, carrying 213.2M engagement between them — an average of 74.6K per post.

It is used most on TikTok: 912 of the 2857 posts we hold, 32% of the total.

Where it performs hardest per post, though, is Instagram, averaging 154.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →