#grwm

We track 96 posts using #grwm across 4 networks, carrying 18.7M engagement between them — an average of 195.1K per post.

It is used most on TikTok: 66 of the 96 posts we hold, 69% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 278.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →