#makeup

We track 542 posts using #makeup across 5 networks, carrying 138.1M engagement between them — an average of 254.9K per post.

It is used most on Douyin: 256 of the 542 posts we hold, 47% of the total.

Where it performs hardest per post, though, is TikTok, averaging 642.4K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →