#ootd

We track 413 posts using #ootd across 5 networks, carrying 19.2M engagement between them — an average of 46.6K per post.

It is used most on Douyin: 273 of the 413 posts we hold, 66% of the total.

Where it performs hardest per post, though, is TikTok, averaging 274.3K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →