#mothsmatter

We track 184 posts using #mothsmatter across 2 networks, carrying 5K engagement between them — an average of 27 per post.

It is used most on Bluesky: 180 of the 184 posts we hold, 98% of the total.

Where it performs hardest per post, though, is Mastodon, averaging 90 — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →