#merch

We track 311 posts using #merch across 3 networks, carrying 68.5K engagement between them — an average of 220 per post.

It is used most on Bluesky: 307 of the 311 posts we hold, 99% of the total.

Where it performs hardest per post, though, is TikTok, averaging 13.8K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →