#makeover

We track 182 posts using #makeover across 5 networks, carrying 23.9M engagement between them — an average of 131K per post.

It is used most on Douyin: 167 of the 182 posts we hold, 92% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 105K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →