#highlight

We track 84 posts using #highlight across 6 networks, carrying 21.6M engagement between them — an average of 256.7K per post.

It is used most on TikTok: 65 of the 84 posts we hold, 77% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 330.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →