The scheduler now works in brands, so an agency can keep clients apart, and it connects to 11 networks including Bluesky, Telegram and Google Business.
The old model had one pile of connected accounts. If you run more than one client, that is unusable: two Instagram accounts in the same pile with nothing saying which belongs to whom.
Now a brand is the unit. Each brand has its own accounts, its own queue and its own limits, and the page tells you what those limits are instead of stopping you with an alert box when you hit one. Facebook, LinkedIn and Pinterest logins were pulled out into a shared "page sources" pool, because one login there gives access to many pages and forcing it into a single brand was wrong.
The queue also got a proper split into Upcoming, recently published and history, with a network filter, and published posts link straight through to the live post.