Each brand (project) now has a category and a list of keywords: product names, ingredients, the problems its buyers search for. The always-on extension searches them on X, Quora, Pinterest and more every few hours, Reddit from our servers, and the radar gets a Brand filter that shows only the discussions that match. Two new sorts find the conversations worth joining: Most commented, and Comments rising (how many comments a thread gained in the last hours, from our own readings), with new 8 hours and 3 days windows. Quora joins the radar. And when a thread about your brand heats up, the owners and admins get one email with the links to go and comment, each thread reported once.
How to set it up
- Projects: open a brand, set its category, and add its keywords (one per line, a leading # for a hashtag) and the networks to search.
- Radar: pick the brand in the Brand selector, choose Comments rising and Last 8 hours. That is the list of threads where a comment today reaches people.
- Notifications: the new "A discussion about my brand is heating up" row is on by default for owners and admins.
The keyword searches on X, Quora, Pinterest, Instagram, TikTok and Facebook run on the always-on machine with the extension; Reddit runs on our servers. Comments rising needs two readings of a thread, so a brand new keyword shows Most commented first and Comments rising after the first re-read.