#zoology

We track 105 posts using #zoology across 7 networks, carrying 1.4M engagement between them — an average of 13.1K per post.

It is used most on Instagram: 66 of the 105 posts we hold, 63% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 19.2K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →