#xmas

We track 36 posts using #xmas across 5 networks, carrying 5.7M engagement between them — an average of 157.2K per post.

It is used most on TikTok: 10 of the 36 posts we hold, 28% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 552.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →