#worldcup2026

We track 104 posts using #worldcup2026 across 6 networks, carrying 15.6M engagement between them — an average of 149.5K per post.

It is used most on Instagram: 47 of the 104 posts we hold, 45% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 274.7K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →