#worldcup

We track 930 posts using #worldcup across 7 networks, carrying 237.3M engagement between them — an average of 255.2K per post.

It is used most on TikTok: 692 of the 930 posts we hold, 74% of the total.

Where it performs hardest per post, though, is Instagram, averaging 308K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →