#warmth

We track 153 posts using #warmth across 3 networks, carrying 13.2M engagement between them — an average of 86.2K per post.

It is used most on Douyin: 140 of the 153 posts we hold, 92% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 94.2K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →