#qotd

We track 238 posts using #qotd across 5 networks, carrying 115.8K engagement between them — an average of 487 per post.

It is used most on X / Twitter: 198 of the 238 posts we hold, 83% of the total.

Where it performs hardest per post, though, is Instagram, averaging 24.2K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →