#potd

We track 477 posts using #potd across 4 networks, carrying 176.8K engagement between them — an average of 371 per post.

It is used most on X / Twitter: 296 of the 477 posts we hold, 62% of the total.

Where it performs hardest per post, though, is Instagram, averaging 522 — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →