#paris2024

We track 64 posts using #paris2024 across 5 networks, carrying 13.8M engagement between them — an average of 215K per post.

It is used most on Instagram: 33 of the 64 posts we hold, 52% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 385.5K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →