#must_visit_guide

We track 260 posts using #must_visit_guide across 1 network, carrying 42.9M engagement between them — an average of 165K per post.

It is used most on Douyin: 260 of the 260 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 165K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →