#mc

We track 444 posts using #mc across 4 networks, carrying 48.2M engagement between them — an average of 108.5K per post.

It is used most on Douyin: 422 of the 444 posts we hold, 95% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 113.1K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →