#easter

We track 71 posts using #easter across 6 networks, carrying 6M engagement between them — an average of 85.2K per post.

It is used most on Pinterest: 25 of the 71 posts we hold, 35% of the total.

Where it performs hardest per post, though, is Instagram, averaging 444K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →