#cognition

We track 512 posts using #cognition across 4 networks, carrying 27.5M engagement between them — an average of 53.7K per post.

It is used most on Douyin: 408 of the 512 posts we hold, 80% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 67.3K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →