#butterflies

We track 960 posts using #butterflies across 8 networks, carrying 705.8K engagement between them — an average of 735 per post.

It is used most on Bluesky: 902 of the 960 posts we hold, 94% of the total.

Where it performs hardest per post, though, is Douyin, averaging 57.5K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →