Publer vs Sendible (2026): pricing, features, which to pick
Publer free plan; from ~$5/mo per account, Sendible from $35/mo (about $30 annual), unlimited users, checked by hand in 2026. Where each one wins, what a team of five really pays, and the cases where neither is the right buy.
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Publer | creators and small teams needing affordable multi-network bulk scheduling | free plan; from ~$5/mo per account | not verified | Free trial |
| Sendible | agencies with several clients and a changing roster of people who need access | from $35/mo (about $30 annual), unlimited users | 1 workspace, 6 profiles, unlimited users (Core) | Free trial |
| ViralHunt | discovering viral content and turning it into posts, as a team | from $29/mo | 1 user (Creator). Studio: $99/mo for up to 4 users and 4 projects, no per-seat charge | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Publer and Sendible? Below we break them down feature by feature, on pricing and on use case, and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 12 networks.
| Feature | Publer | Sendible | ViralHunt |
|---|---|---|---|
| Social platforms covered | 13+, Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube, Threads, Bluesky, Mastodon, Google Business, Telegram, WordPress | 10, Instagram, Facebook, TikTok, X, LinkedIn, Google Business, YouTube, WordPress, Threads, Bluesky | 12, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr |
| Real-time viral content discovery | ✗ | ✗ | ✓ |
| Per-post engagement tracking | Partial | Partial | ✓ |
| Cross-platform trending radar | ✗ | ✗ | ✓ |
| Editorial board (Kanban workflow) | Partial | Partial | ✓ |
| AI content studio | ✓ | Partial | ✓ |
| Built-in team chat | ✗ | ✗ | ✓ |
| Browser-extension scrapers | Partial | Partial | ✓ |
| Niche / keyword tracking | ✗ | ✗ | ✓ |
| Mention / sentiment listening | ✗ | Partial | Partial |
| Post scheduling & publishing | ✓ | ✓ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✓ | Partial | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | free plan; from ~$5/mo per account | from $35/mo (about $30 annual), unlimited users | from $29/mo |
📡 12 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora & Tumblr, viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat, no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Publer?
Publer is a social media scheduler focused on bulk-uploading, auto-recycling and publishing across 13+ networks including Facebook, Instagram, TikTok, X, LinkedIn, YouTube, Threads, Bluesky and Mastodon. It offers a calendar, bulk/CSV scheduling, RSS auto-posting, an AI Assist writer, a link-in-bio page, a browser extension, team collaboration with approvals, a Kanban-style Ideas workspace and a public REST API. Pricing is per social account with a permanent free tier. It publishes your content, it does not discover what is going viral across networks.
- Very affordable per-account pricing with a permanent free plan
- 13+ networks with strong bulk scheduling and recycling
- AI writer, link-in-bio, browser extension and a public API
- No viral/trending discovery, outbound publishing only
- No social listening or inbox for comments/DMs
- Basic analytics gated to the Business plan; seat add-ons add up
Pricing: free plan; from ~$5/mo per account
What is Sendible?
Sendible is a social media management tool aimed at agencies: each client is a workspace with 6 profiles, and every plan allows unlimited users, so you pay for workspaces rather than seats. Core is $35 a month (about $30 billed yearly) for 1 workspace; Plus $99 for 3; Premium $199 for 7; Elite $299 for 15; Enterprise $750 for 50. It has a calendar, bulk scheduling, a social inbox, reports, client approval and white-label options, and publishes to Instagram, Facebook, TikTok, X, LinkedIn, Google Business, YouTube, WordPress, Threads and Bluesky. The 14-day trial needs no card. It manages and reports on your clients' accounts; it does not find what is going viral elsewhere.
- Unlimited users on every plan: no per-seat tax
- Client workspaces with approvals and white-label reports
- Inbox, calendar and reporting in one place across 10 networks
- No viral or trending discovery across networks
- 6 profiles per workspace; more means another workspace
- No social listening beyond your own accounts' mentions
Pricing: from $35/mo (about $30 annual), unlimited users
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Publer if your job is creators and small teams needing affordable multi-network bulk scheduling. Very affordable per-account pricing with a permanent free plan.
- Sendible if your job is agencies with several clients and a changing roster of people who need access. Unlimited users on every plan: no per-seat tax.
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
The third option: ViralHunt
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 12 networks, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora and Tumblr, in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 12 networks in one dashboard
- Editorial board, AI studio and team chat built in, no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
Comparing Publer and Sendible because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Publer, best for creators and small teams needing affordable multi-network bulk scheduling.
- Sendible, best for agencies with several clients and a changing roster of people who need access.
- ViralHunt, best if you want to discover viral content across 12 networks and turn it into content as a team.