Publer vs Blotato (2026): pricing, features, which to pick
Publer free plan; from ~$5/mo per account, Blotato from $29/mo (7-day trial), checked by hand. Where each wins, what a team pays, and the cheaper option: ViralHunt from $29.
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Publer | creators and small teams needing affordable multi-network bulk scheduling | free plan; from ~$5/mo per account | not verified | Free trial |
| Blotato | automation builders who already generate the content and need an API or MCP server that publishes it | from $29/mo (7-day trial) | not verified | Free trial |
| ViralHunt | discovering viral content and turning it into posts, as a team | from $29/mo | 1 user (Creator). Studio: $99/mo for up to 4 users and 4 projects, no per-seat charge | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Publer and Blotato? Below we break them down feature by feature, on pricing and on use case, and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 12 networks.
| Feature | Publer | Blotato | ViralHunt |
|---|---|---|---|
| Social platforms covered | 13+, Facebook, Instagram, TikTok, X, LinkedIn, Pinterest, YouTube, Threads, Bluesky, Mastodon, Google Business, Telegram, WordPress | 9 (TikTok, Instagram, Facebook, YouTube and more) | 12, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr |
| Real-time viral content discovery | ✗ | ✗ | ✓ |
| Per-post engagement tracking | Partial | Partial | ✓ |
| Cross-platform trending radar | ✗ | ✗ | ✓ |
| Editorial board (Kanban workflow) | Partial | ✗ | ✓ |
| AI content studio | ✓ | Partial | ✓ |
| Built-in team chat | ✗ | ✗ | ✓ |
| Browser-extension scrapers | Partial | ✗ | ✓ |
| Niche / keyword tracking | ✗ | ✗ | ✓ |
| Mention / sentiment listening | ✗ | ✗ | Partial |
| Post scheduling & publishing | ✓ | ✓ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✓ | ✓ | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | free plan; from ~$5/mo per account | from $29/mo (7-day trial) | from $29/mo |
📡 12 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora & Tumblr, viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat, no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Publer?
Publer is a social media scheduler focused on bulk-uploading, auto-recycling and publishing across 13+ networks including Facebook, Instagram, TikTok, X, LinkedIn, YouTube, Threads, Bluesky and Mastodon. It offers a calendar, bulk/CSV scheduling, RSS auto-posting, an AI Assist writer, a link-in-bio page, a browser extension, team collaboration with approvals, a Kanban-style Ideas workspace and a public REST API. Pricing is per social account with a permanent free tier. It publishes your content, it does not discover what is going viral across networks.
- Very affordable per-account pricing with a permanent free plan
- 13+ networks with strong bulk scheduling and recycling
- AI writer, link-in-bio, browser extension and a public API
- No viral/trending discovery, outbound publishing only
- No social listening or inbox for comments/DMs
- Basic analytics gated to the Business plan; seat add-ons add up
Pricing: free plan; from ~$5/mo per account
What is Blotato?
Blotato calls itself "agent infrastructure for social media marketing": one API and one MCP server that publish to 9 platforms, with official n8n and Make nodes and MCP access from Claude Code, Cursor, Codex and ChatGPT. It is built for people who automate posting from an agent or a workflow. Plans: Starter $29, Creator $97, Agency $499 a month, each with a 7-day trial. It does not find content: the agent brings the post, Blotato publishes it.
- Official n8n and Make nodes, MCP server for Claude Code, Cursor and ChatGPT
- 9 platforms through one API
- Built for agents from the start
- Nothing to find content with: no trends, no radar, no corpus
- No drafts, review or approval before an agent's post goes out
- $97 and $499 tiers for teams
Pricing: from $29/mo (7-day trial)
What is ViralHunt?
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 12 networks, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora and Tumblr, in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 12 networks in one dashboard
- Editorial board, AI studio and team chat built in, no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Publer if your job is creators and small teams needing affordable multi-network bulk scheduling. Very affordable per-account pricing with a permanent free plan.
- Blotato if your job is automation builders who already generate the content and need an api or mcp server that publishes it. Official n8n and Make nodes, MCP server for Claude Code, Cursor and ChatGPT.
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
Comparing Publer and Blotato because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Publer, best for creators and small teams needing affordable multi-network bulk scheduling.
- Blotato, best for automation builders who already generate the content and need an API or MCP server that publishes it.
- ViralHunt, best if you want to discover viral content across 12 networks and turn it into content as a team.