Later vs Zoho Social (2026): pricing, features, which to pick
Later from ~$25/mo (14-day trial), Zoho Social free plan; from $15/mo ($10 annual), checked by hand in 2026. Where each one wins, what a team of five really pays, and the cases where neither is the right buy.
- Later: Growth (2 users) plus 3 extra users at $3.75/mo each
- Zoho Social: Premium $65 (3 users) plus two members at about $11.50 each; Agency $320 seats 5 with 10 brands
- ViralHunt: Agency: up to 10 users and 10 brands
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Later | Instagram-first creators, brands and agencies who want visual planning and link-in-bio | from ~$25/mo (14-day trial) | 1 user, 1 social set of 8 profiles, 30 posts per profile ($18.75 billed annually) | Free trial |
| Zoho Social | small businesses already on Zoho who want a cheap scheduler that talks to their CRM | free plan; from $15/mo ($10 annual) | 1 brand, 1 user (Standard); a free plan with 1 brand exists | Free trial |
| ViralHunt | discovering viral content and turning it into posts, as a team | from $29/mo | 1 user (Creator). Studio: $99/mo for up to 4 users and 4 projects, no per-seat charge | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Later and Zoho Social? Below we break them down feature by feature, on pricing and on use case, and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 12 networks.
| Feature | Later | Zoho Social | ViralHunt |
|---|---|---|---|
| Social platforms covered | 8, Instagram, Facebook, TikTok, Threads, Pinterest, LinkedIn, YouTube, Snapchat | 14, X, Instagram, Facebook, LinkedIn, Google Business, YouTube, Pinterest, TikTok, Mastodon, Threads, WhatsApp Business, Telegram, Bluesky | 12, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr |
| Real-time viral content discovery | ✗ | ✗ | ✓ |
| Per-post engagement tracking | Partial | Partial | ✓ |
| Cross-platform trending radar | ✗ | ✗ | ✓ |
| Editorial board (Kanban workflow) | Partial | Partial | ✓ |
| AI content studio | Partial | Partial | ✓ |
| Built-in team chat | ✗ | ✗ | ✓ |
| Browser-extension scrapers | ✗ | Partial | ✓ |
| Niche / keyword tracking | ✗ | ✗ | ✓ |
| Mention / sentiment listening | Partial | Partial | Partial |
| Post scheduling & publishing | ✓ | ✓ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✗ | Partial | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | from ~$25/mo (14-day trial) | free plan; from $15/mo ($10 annual) | from $29/mo |
📡 12 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora & Tumblr, viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat, no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Later?
Later is a social media management platform built around visual planning: its Visual Planner lets you drag-and-drop and preview an Instagram grid before publishing, alongside a calendar, media library and auto-publishing for images, video, carousels, Stories and Reels across 8 networks (Instagram, Facebook, TikTok, Threads, Pinterest, LinkedIn, YouTube, Snapchat, it dropped X in 2025). Its well-known Link in Bio tool turns a bio into a clickable landing page, and it adds Best Time to Post, an AI caption writer (metered by credits) and analytics for your own accounts; higher tiers add approvals and a social inbox, and its Mavrck-based "Later Influence" arm handles influencer campaigns. It is built to plan and publish your content, not to discover what is going viral across networks.
- Best-in-class visual/grid planning and content calendar for Instagram
- Mature, popular Link in Bio monetization tool
- Broad publishing (8 networks) plus optional influencer marketing under one brand
- No cross-network viral discovery or trending radar, analytics cover your own accounts
- Tight plan limits (e.g. 30 posts/profile and 1 user on Starter); AI metered by credits
- Dropped X (2025); no permanent free plan and no built-in content workflow
Pricing: from ~$25/mo (14-day trial)
What is Zoho Social?
Zoho Social is the social media arm of the Zoho suite: a publishing calendar, a monitoring dashboard, reports and integrations with Zoho CRM and Desk, across X, Instagram, Facebook, LinkedIn, Google Business, YouTube, Pinterest, TikTok, Mastodon, Threads, WhatsApp Business, Telegram and Bluesky. There is a permanent free plan (1 brand, 1 user); Standard is $15 a month ($10 billed annually), Professional $40 and Premium $65 (3 users), each for one brand, with extra members at about $11.50 and extra brands as add-ons; Agency starts at $320 for 10 brands and 5 users. The 15-day trial needs no card. It publishes and monitors your own brand; it does not discover what is going viral across networks.
- A free plan that never expires and a $10 entry tier
- Zoho CRM and Desk integration (leads from social)
- 14 networks incl. WhatsApp Business, Telegram and Mastodon
- One brand and one user per plan; teammates and brands are add-ons
- No viral or trending discovery across networks
- Monitoring covers your mentions and keywords, not what is breaking out
Pricing: free plan; from $15/mo ($10 annual)
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Later if your job is instagram-first creators, brands and agencies who want visual planning and link-in-bio. Best-in-class visual/grid planning and content calendar for Instagram.
- Zoho Social if your job is small businesses already on zoho who want a cheap scheduler that talks to their crm. A free plan that never expires and a $10 entry tier.
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
The third option: ViralHunt
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 12 networks, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora and Tumblr, in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 12 networks in one dashboard
- Editorial board, AI studio and team chat built in, no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
Comparing Later and Zoho Social because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Later, best for Instagram-first creators, brands and agencies who want visual planning and link-in-bio.
- Zoho Social, best for small businesses already on Zoho who want a cheap scheduler that talks to their CRM.
- ViralHunt, best if you want to discover viral content across 12 networks and turn it into content as a team.