Brand24 vs Exploding Topics (2026): pricing, features, which to pick
Brand24 from ~$199/mo, Exploding Topics from ~$39/mo, checked by hand. Where each wins, what a team pays, and the cheaper option: ViralHunt from $29.
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Brand24 | brands tracking mentions, sentiment and reputation | from ~$199/mo | 1 user, 3 keywords, billed annually | Free trial |
| Exploding Topics | spotting rising topics and market trends early | from ~$39/mo | not verified | Free trial |
| ViralHunt | discovering viral content and turning it into posts, as a team | from $29/mo | 1 user (Creator). Studio: $99/mo for up to 4 users and 4 projects, no per-seat charge | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Brand24 and Exploding Topics? Below we break them down feature by feature, on pricing and on use case, and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 12 networks.
| Feature | Brand24 | Exploding Topics | ViralHunt |
|---|---|---|---|
| Social platforms covered | Web + social mentions | Trends across the web | 12, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr |
| Real-time viral content discovery | Partial | Partial | ✓ |
| Per-post engagement tracking | Partial | ✗ | ✓ |
| Cross-platform trending radar | ✗ | Partial | ✓ |
| Editorial board (Kanban workflow) | ✗ | ✗ | ✓ |
| AI content studio | Partial | ✗ | ✓ |
| Built-in team chat | ✗ | ✗ | ✓ |
| Browser-extension scrapers | ✗ | ✗ | ✓ |
| Niche / keyword tracking | ✓ | ✓ | ✓ |
| Mention / sentiment listening | ✓ | ✗ | Partial |
| Post scheduling & publishing | ✗ | ✗ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✓ | Partial | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | from ~$199/mo | from ~$39/mo | from $29/mo |
📡 12 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora & Tumblr, viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat, no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Brand24?
Brand24 is a social listening tool that monitors mentions of your brand or keywords across social media, news, blogs and forums in real time, with sentiment analysis, AI summaries and anomaly detection. It is built for reputation tracking and share-of-voice, great for knowing what people say about you, but not designed to discover viral content you can repurpose, and it has no content workflow.
- Real-time mention tracking with sentiment
- AI summaries + anomaly detection
- Slack and CRM integrations
- Listening-first, not a viral-discovery engine
- No editorial workflow or board
- Priced by mention volume
Pricing: from ~$199/mo
What is Exploding Topics?
Exploding Topics uses machine learning to surface emerging trends, products and markets months before they peak. It is a trend-spotting database with a weekly newsletter and a Trends API, ideal for early market research. The catch: it shows topic-level trends, not the actual viral posts on each social network, and has no engagement tracking or team tools.
- Genuinely early trend detection (12-month forecasts)
- Affordable entry plan
- Trends API for automation
- Topic-level only, not per-network viral posts
- No engagement tracking or team workflow
- API is a costly add-on
Pricing: from ~$39/mo
What is ViralHunt?
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 12 networks, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora and Tumblr, in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 12 networks in one dashboard
- Editorial board, AI studio and team chat built in, no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Brand24 if your job is brands tracking mentions, sentiment and reputation. Real-time mention tracking with sentiment.
- Exploding Topics if your job is spotting rising topics and market trends early. Genuinely early trend detection (12-month forecasts).
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
Comparing Brand24 and Exploding Topics because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Brand24, best for brands tracking mentions, sentiment and reputation.
- Exploding Topics, best for spotting rising topics and market trends early.
- ViralHunt, best if you want to discover viral content across 12 networks and turn it into content as a team.