Next to its keywords, each brand now has a list of up to 10 accounts it follows on Instagram, TikTok, X or Facebook: competitors, references, the creators of your niche. Type the username or paste the profile link and it is checked as you add it. An account whose posts we already hold shows as verified right away; the others are confirmed on the first visit of the always-on machine, which from now on goes to these profiles for their new posts. Alerts when one of their posts takes off come next.