SUGAR
Every video we track using this sound, ranked by engagement, and the accounts getting the most out of it.
We track 18 videos using “SUGAR”, posted by 6 different accounts, an average of 3 videos per creator and 1.7M engagement per video. The strongest one so far is @charlidamelio, at 42.4M. A sound carried by many accounts rather than a few is the one worth reacting to: it means the trend is spreading, not that one creator is repeating themselves.
Mostly on Mondays around 23:00 UTC: 28% of the 18 dated videos fall in the three hours around that time.
Top videos using this sound
Ranked by engagement we measured on each video, likes, comments and shares, not by how many videos exist. Every video links to the original on TikTok, and the numbers move as those videos keep spreading.
When people post with this sound
Hour of day and day of the week of the 18 dated videos using it (times in UTC). The busiest hour and day are marked.
Latest videos with this sound
Creators using it most
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