#projecthailmary

We track 182 posts using #projecthailmary across 4 networks, carrying 2M engagement between them — an average of 10.7K per post.

It is used most on Bluesky: 173 of the 182 posts we hold, 95% of the total.

Where it performs hardest per post, though, is Instagram, averaging 371.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →