#odyssey

We track 161 posts using #odyssey across 6 networks, carrying 10.6M engagement between them — an average of 65.8K per post.

It is used most on Douyin: 103 of the 161 posts we hold, 64% of the total.

Where it performs hardest per post, though, is Instagram, averaging 150.9K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →