#moss

We track 195 posts using #moss across 5 networks, carrying 2.6M engagement between them — an average of 13.4K per post.

It is used most on Bluesky: 162 of the 195 posts we hold, 83% of the total.

Where it performs hardest per post, though, is Douyin, averaging 187.7K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →