#matchday

We track 100 posts using #matchday across 4 networks, carrying 9.1M engagement between them — an average of 91.2K per post.

It is used most on TikTok: 72 of the 100 posts we hold, 72% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 124.4K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →