#light

We track 213 posts using #light across 5 networks, carrying 9M engagement between them — an average of 42.3K per post.

It is used most on Bluesky: 138 of the 213 posts we hold, 65% of the total.

Where it performs hardest per post, though, is Instagram, averaging 204.8K — so the tag is posted most in one place and lands best in another, which is exactly the difference worth knowing before choosing where to use it.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →