#cocina

We track 116 posts using #cocina across 3 networks, carrying 109.2M engagement between them — an average of 941.3K per post.

It is used most on TikTok: 93 of the 116 posts we hold, 80% of the total.

And TikTok is not just where the volume is: it is also where the tag performs best per post, averaging 1.2M.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →