Metricool vs Cloud Campaign (2026): pricing, features, which to pick
Metricool free plan; from ~$20/mo, Cloud Campaign $49/mo (Freelancer); 14-day free trial, checked by hand in 2026. Where each one wins, what each plan includes, and the cases where neither is the right buy.
One brand is one account on each of the 11 networks. Most tools charge per account or per seat; ViralHunt charges per brand with all of them inside, so the same 11 accounts come to a fraction per account.
- Metricool: 1 brand, 11 accounts: Starter covers up to 5 brands; the free plan has one brand without LinkedIn and X and 20 posts a month. 4 brands, 44 accounts: priced per brand: Starter covers 5 brands for $20 but has no team roles; Advanced ($53, 15 brands) is the plan with roles and approvals.
- Cloud Campaign: 1 brand, 11 accounts: Freelancer stops at 7 accounts per client, so 11 accounts for one brand need Team (unlimited accounts). 4 brands, 44 accounts: Team: 5 brand workspaces with unlimited social accounts.
- ViralHunt: Creator $29: 1 brand, 11 connected accounts, all 11 networks. Studio $99: 4 brands, 44 connected accounts.
Networks it publishes to, and networks it watches to find what is rising before you post.
| Tool | Best for | Starting price | What that price covers | Free plan |
|---|---|---|---|---|
| Metricool | agencies and social media managers who want analytics, scheduling and ads reporting in one place | free plan; from ~$20/mo | unlimited publishing; the free plan has 1 brand and 20 posts a month | Free trial |
| Cloud Campaign | agencies that resell social media management under their own brand and want client approvals and white-label reports | $49/mo (Freelancer); 14-day free trial | 1 brand workspace, 7 social accounts per client, unlimited users | Free trial |
| ViralHunt | discovering viral content across 13 networks and publishing to 11 networks per brand | from $29/mo | 1 brand, 11 connected accounts (Creator). Studio: $99/mo for 4 brands and 44 connected accounts | Yes, and it never expires |
Every price was read off the vendor's own pricing page. We show no G2 or Capterra ratings because we are not listed there, and an invented rating would destroy the only thing these pages have, which is that all of it can be checked.
Choosing between Metricool and Cloud Campaign? Below we break them down feature by feature, on pricing and on use case, and show where ViralHunt fits as the all-in-one alternative that tracks viral content across 13 networks.
| Feature | Metricool | Cloud Campaign | ViralHunt |
|---|---|---|---|
| Social platforms covered | 11, Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, Bluesky, Twitch, Google Business (+ ads) | 9, Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business, Threads | 13, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr, Hacker News |
| Real-time viral content discovery | ✗ | ✗ | ✓ |
| Per-post engagement tracking | ✓ | Partial | ✓ |
| Cross-platform trending radar | ✗ | ✗ | ✓ |
| Editorial board (Kanban workflow) | Partial | Partial | ✓ |
| AI content studio | Partial | Partial | ✓ |
| Built-in team chat | ✗ | ✗ | ✓ |
| Browser-extension scrapers | ✗ | ✗ | ✓ |
| Niche / keyword tracking | ✗ | ✗ | ✓ |
| Mention / sentiment listening | Partial | Partial | Partial |
| Post scheduling & publishing | ✓ | ✓ | ✓ |
| Auto-DM (comment → DM) | ✗ | ✗ | ✓ |
| Public API + AI-agent access | ✓ | Partial | ✓ |
| Free trial | ✓ | ✓ | Free plan, no expiry |
| Starting price | free plan; from ~$20/mo | $49/mo (Freelancer); 14-day free trial | from $29/mo |
📡 13 networks, one screen
TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Douyin, RSS, Quora, Tumblr & Hacker News, viral posts and engagement in a single radar.
🗂️ Built-in workflow
Assign any post to an editorial board, draft with the AI studio, and coordinate in team chat, no extra tools.
💸 Better value
One affordable plan instead of stacking a discovery tool + a workflow tool + a listening tool.
What is Metricool?
Metricool is an all-in-one social media management and analytics platform: plan and publish content, measure performance, and manage paid campaigns across 11 networks (Instagram, TikTok, YouTube, Facebook, LinkedIn, X, Pinterest, Threads, Bluesky, Twitch, Google Business) from one workspace. Its standout strengths are unified analytics with automated PDF/Looker Studio reports, a drag-and-drop calendar with best-time scheduling, and integrated ads management for Meta, Google and TikTok, rare at its price. It also has competitor benchmarking (tracking the account metrics of rivals you specify), a social inbox, SmartLinks (link-in-bio) and an AI caption assistant; paid tiers add multi-brand, team roles and client approval. It measures and publishes your (and named competitors') output, it is not a cross-network viral-discovery engine.
- Broad, well-regarded native analytics and automated reporting across 11 networks
- Rare integrated ads management (Meta/Google/TikTok) alongside organic scheduling
- Strong free tier and low entry price
- No content discovery, trending radar or repurposing, it measures output, not the viral landscape
- LinkedIn and X are paid per-connection add-ons, so real cost climbs
- No content-production board, team chat or DM automation
Pricing: free plan; from ~$20/mo
What is Cloud Campaign?
Cloud Campaign sells brand workspaces to agencies. Freelancer is $49 a month for one brand workspace with 7 social accounts per client; Team is $199 for 5 brand workspaces with unlimited social accounts and standard white-labeling; Agency is $299 with advanced white-labeling, paid social reporting, client migration and SSO. Extra workspaces cost $29 to $49 a month depending on the plan, users are unlimited on every plan, and annual billing saves about 17%. It includes client approval links, unlimited AI captions, AI image credits, an AI social inbox, a content library with recycling and drip automations, analytics and exportable reports, plus a paid CloudStudio add-on from $99 a workspace that has posts made for you. Its API lists Facebook, Instagram, LinkedIn, X, YouTube, TikTok, Pinterest, Google Business and Threads among its account types. The only trend feature it names is hashtag trend analysis; it does not find what is going viral across networks.
- White-label app, domain and reports for agencies (Team and Agency plans)
- Unlimited users and unlimited AI captions on every plan
- Client approval links and a shared monthly calendar
- No viral or trending discovery across networks, only hashtag trend analysis
- Freelancer caps a client at 7 social accounts; Team is $199
- No free plan, only a 14-day trial
Pricing: $49/mo (Freelancer); 14-day free trial
When to buy one of these two
You came here comparing two tools, not looking for a third. So first, plainly, what each one is the better buy for:
- Metricool if your job is agencies and social media managers who want analytics, scheduling and ads reporting in one place. Broad, well-regarded native analytics and automated reporting across 11 networks.
- Cloud Campaign if your job is agencies that resell social media management under their own brand and want client approvals and white-label reports. White-label app, domain and reports for agencies (Team and Agency plans).
If either of those sentences describes your job, you have your answer and the rest of this page is not for you. What follows is for the case where neither one does.
The third option: ViralHunt
ViralHunt is a viral-content discovery platform that tracks the top-performing posts across 13 networks, TikTok, Instagram, Facebook, Pinterest, Reddit, X, Bluesky, Mastodon, Douyin, RSS, Quora, Tumblr and Hacker News, in real time. Beyond discovery, it turns trends into a team workflow with an editorial Kanban board, an AI content studio and built-in team chat, and now schedules and auto-publishes finished posts to 11 social networks, with separate brand/client projects. So a whole team can find, create and publish content in one place instead of stacking a discovery tool, a workflow tool and a scheduler.
- Tracks viral posts across 13 networks in one dashboard
- Editorial board, AI studio and team chat built in, no extra tools
- Schedules & auto-publishes to 11 networks, with multi-brand projects
- Affordable, a free plan that never expires, plus a REST API for AI agents
- Not a dedicated enterprise listening/analytics suite
- Younger brand than the incumbents
Pricing: from $29/mo
Comparing Metricool and Cloud Campaign because neither one quite does what you need? ViralHunt has a free plan that does not expire, so checking is free and there is no countdown.
Try for freeWhich should you choose?
- Metricool, best for agencies and social media managers who want analytics, scheduling and ads reporting in one place.
- Cloud Campaign, best for agencies that resell social media management under their own brand and want client approvals and white-label reports.
- ViralHunt, best if you want to discover viral content across 13 networks and turn it into content as a team.