#instamood

We track 18 posts using #instamood across 2 networks, carrying 10.8M engagement between them — an average of 599.5K per post.

It is used most on Instagram: 17 of the 18 posts we hold, 94% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 634.8K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →