#horrorfilm

We track 135 posts using #horrorfilm across 3 networks, carrying 36.8M engagement between them — an average of 272.8K per post.

It is used most on Instagram: 80 of the 135 posts we hold, 59% of the total.

And Instagram is not just where the volume is: it is also where the tag performs best per post, averaging 459.3K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →