#delta_matters

We track 76 posts using #delta_matters across 1 network, carrying 10.4M engagement between them — an average of 137.2K per post.

It is used most on Douyin: 76 of the 76 posts we hold, 100% of the total.

And Douyin is not just where the volume is: it is also where the tag performs best per post, averaging 137.2K.

Ranking comes from the posts themselves rather than from how often the tag appears, and it is recalculated as new posts are collected. How we measure this →